Gold And Diamond - Blog

America's Leading Online Jewelry Store

  1. The Scoop on Fancy Color Engagement Rings

    A True Showstopper! This One Of A kind Juleve Ring Features A 6.02 Oval Color Changing Purple-Blue Sapphire Center Stone Surrounded In A Halo Of Round Diamonds With A Split Shank That Weigh 0.63 Carats Total Weight Crafted In 18 Karat White Gold. This Ring Can Only Be Found At The Gold & Diamond Source!


    While we don't see traditional diamond engagement rings going anywhere, fancy color engagement rings (rings with gemstones or fancy colored diamonds as their center stone) are continuing to grow in popularity! At Gold & Diamond Source, we are happy to offer customers a variety of color engagement ring options including rubies, sapphires, fancy yellow diamonds, and more— in addition to classic colorless diamonds.

    Below we elaborate on whether a gemstone or fancy colored diamond is right for your engagement ring as well as the history, psychology, and colors behind these stunning gems.

    Gemstone Engagement Rings

    For the woman who loves color or loves specific gemstones for their history and folklore, a gemstone engagement ring might be the right choice. Often a more budget-friendly option, gemstones can represent birthstones, the month you met or got engaged, or simply tie in your favorite color into your engagement ring. One of the 'precious four' of all gemstones, emeralds are a popular choice for brides considering a gemstone engagement ring.

    Fancy Color Engagement Rings

    If you want a diamond engagement ring but are also looking for details to up the personality of your ring, a fancy colored diamond might be right for you. Naturally appearing in nearly every color of the rainbow, fancy color diamonds offer rich, sophisticated colors to engagement rings, while still providing the sentiment, durability, and sparkle we love about diamonds.

    18 Karat Two-Tone Gold Double Cushion Halo Ring Featuring a GIA Certified 2.08 Carat Radiant Cut Fancy Greenish-Yellow Diamond Accented By .31 Carat Total Weight Pink Diamonds and .36 Carat Total Weight Near Colorless Diamonds.

    Psychology Behind Color Diamonds

    The impact of colors on psychology is an area of study that is closely linked to the impact of colors on human emotions. Colors are used effectively in everything from branding to controlling public behavior. The psychological power behind colors is fascinating. A colored gemstone has hidden meaning and also hidden influence on the psychology of the wearer and viewer alike.

    Naturally colored diamonds, also known as Fancy Diamonds, come in every color of the rainbow and they are exceptionally rare. Colored diamonds come in every color you could imagine — yellow, blue, pink, champagne, chocolate, even black! Yellow diamonds are classic, pink and champagne are feminine, and more exotic colors like chocolate and black are sure to get noticed for their unique beauty and flair! Blue, pink, red, purple and canary yellow are some of the most sought after colors in Fancy Diamonds. Fancy Diamonds also can come in black-gray, brown and even milky white. Before you buy your Fancy Diamond, here are some interesting facts about the psychology of the color as well as the formation of the stones.

    Blue Diamonds

    The Hope Diamond is the most famous blue diamond on the planet. Pure, cool, magically rich and deep, the color blue is associated with purity and wealth. It is the color of intuition and peace. The presence of boron when the stone was forming, leads to stones that range from a light sky blue to a rich deep blue, the color of the ocean. Associated with water and the sky, blue is the color of sophistication and calm.

    Pink Diamonds

    Pink diamonds are breathtaking in their beauty and they have been known to bring astronomical prices at auction. It isn’t exactly known how pink diamonds are formed but it is thought that at some point during its formation the diamond was exposed to intense pressure causing an alteration in the crystalline structure of the stone. Psychologically, pink is associated with femininity as well as fertility. Pink is a calming color and it is associated with caring and relaxation.

    Red Diamonds

    Red diamonds are one of the rarest stones on the planet. These stones are so rare that not much is known about them or their formation. Like pink diamonds, it is thought that pressure during formation changes the crystalline structure resulting in the rich red color of the diamond. Red is the color of passion and love. Fiery, vital and volatile, red is also associated with happiness and health.

    Purple Diamonds

    Associated with royalty, purple diamonds command noble price tags. Purple is the color of fidelity, honor and courage and the wearer of a purple diamond is thought to have good luck and long life. Purple is also associated with the imagination.

    Green Diamonds

    Some of the most interesting diamonds, the color green is thought to result from the irradiation of the diamond while it was forming in the earth. The effect of the radiation causes the electrons in the crystalline structure to change slightly resulting in the color green. Psychologically, green is associated with growth and fertility, with balance,  renewal and rebirth.

    Yellow Diamonds

    Fancy yellow diamonds are created through the addition of nitrogen during the formation of the stone. Intensely yellow diamonds are the most common of the Fancy Diamonds but they are still extremely rare. Some of the best canary yellow diamonds come from mines here in this country, in Arkansas. Yellow is the color of happiness and wealth. Yellow reflects an intellectual individual. It is also associated with joy and power.


    Natural vs. Treated Colored Diamonds

    Many colored diamonds occur naturally due to minerals that make up the diamond stone.  However, technological advances have made it possible to recreate the same gorgeous  colors at prices that are within reach for every jewelry lover. Either way, colored diamonds are completely unique and individual items.



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    "My husband and I went to the G&DS before we got engaged to look at diamonds and settings. We were immediately impressed with the friendly, professional atmosphere and the incredible selection of beautiful stones and jewelry. Cale and Debbie were extremely knowledgable and super helpful. We ended up buying all three of our rings from G&DS, and they were very accommodating making sure everything fit perfectly. Their customer service is superior and the quality and prices of their jewelry is unbeatable. Highly recommend!!!" — Kathi Y. on Yelp


  2. All About June's Pearl Birthstone

    Happy birthday to all who celebrate in June! June birthdays celebrate with three birthstones: pearl, alexandrite, and moonstone. Read on to read all about the pearl birthstone and explore some of our favorite pearl birthstone jewelry.

    Meaning and History Behind the Pearl Birthstone

    Timeless and loved by women of all ages and styles, pearl is the coveted birthstone for June. Originating from oceans, lakes and rivers around the world, pearls are organic gems that grow inside the tissue of a living saltwater or freshwater mollusk (either an oyster or a mussel). Natural pearls form when the mollusk secretes a substance called nacre around an irritant such as a piece of sand or a parasite that has invaded its shell. Cultured pearls are a product of human intervention. Thousands of years of pearl fishing have decimated the natural pearl beds, so cultured pearls account for the vast majority of pearl sales today.

    Ancients from the Middle East believed that pearls were teardrops fallen from heaven. The Chinese believed that the June birthstone came from the brain of a dragon. Christopher Columbus and his contemporaries thought that mollusks formed pearls from dew drops.

    Pearls have long been associated with purity, humility and innocence, which might have something to do with why pearls have traditionally been given as a wedding gift.


    Care and Cleaning of the Pearl Birthstone

    Pearls are 2.5 to 3.0 on the Mohs Scale of hardness, which means they are a softer gem and require special care. Store them separately from other gemstones and metal jewelry to prevent scratching. Never store your pearl birthstones in a plastic bag, as plastic can emit a chemical that will damage their surface. Always apply perfume, hair products and cosmetics before putting on your pearl jewelry. Use a soft, damp cloth, ideally after each time the pearls are worn.


    Pearl Birthstone Jewelry

    Birthstone jewelry is a special way to celebrate a birthday, and for those born in June, pearl jewelry is a perfect fit! Here are a few of our favorite pieces of pearl birthstone jewelry.

    14KT White Round Pearl and Diamond Leverback Earrings. The Earrings Feature 8-9 Millimeter White Round Pearls that are Accented With 0.05 Carats of Round Brilliant Diamonds.
    14 Karat White Gold Pearl & Diamond Accent Halo Ring Featuring a Freshwater Cultured Pearl and .20 Carat Total Weight Round Brilliant Diamonds.
    14KT White Gold 6-7mm White Round Freshwater Cultured Pearl 12-Station Necklace. The Necklace Features 12 Round 6-7mm Pearls that are Set Throughout the 16 Inch Necklace.
    14KT Gold Pearl and Diamond Criss Cross Ring. The Ring Features A 6.00-6.50 mm Center Freshwater Cultured Pearl and Diamond Ring. There is 0.33 Carat Total Weight of Round Brilliant Diamonds Prong Set Throughout the Criss Cross Ring.



    We invite you to visit Gold and Diamond Source at our Clearwater showroom to view our complete selection of pearl birthstone jewelry, or shop a selection online HERE.

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  3. Diamond Bracelets We're Loving Now



    There is a certain allure to diamond tennis bracelets. With diamonds from every angle, this eternity-style bracelet adds instant glamour to every look. Bracelets are the perfect something extra to complete your look. One alone instantly upgrades your look, and the right diamond bracelet will really make a statement.

    At Gold and Diamond Source, we are proud to offer our Tampa Bay-area and online customers a wide selection of diamond bracelets of different styles and set in different metals— all at different price points it is easier than ever to take home a diamond tennis bracelet today.

    A classic style that can be worn for so many occasions, a diamond tennis bracelet is the perfect gift for a big anniversary, or to celebrate a personal or professional milestone.

    Is your 10th, 15th, 25th, or even 50th anniversary approaching? A diamond tennis bracelet is what she wants.

    Finally get that promotion or launch your new company? There's no more memorable way to celebrate than with a diamond tennis bracelet. 

    Celebrating your thriving thirty, flirty forty, or fabulous fifty? Mark it with a diamond tennis bracelet. 

    Wear a diamond tennis bracelet when you need to make a statement. We love wearing tennis bracelets for big days at work, black tie nights out, and for your big day!

    From yellow to rose to white gold, and in all diamond shapes, we have diamond tennis bracelets you are sure to love. Here are just a few of our favorites:


    14 Karat Rose Gold 4.06 Carat Total Weight Round Brilliant Diamonds 4 Prong Set Tennis Bracelet
    Platinum and 18 Karat Yellow Gold Yellow Diamond Halo Bracelet Featuring 22.23 Carat Total Weight Radiant Cut Fancy Yellow Diamonds and 4.23 Carat Total Weight Round Brilliant White Diamonds.
    This 1.00 Carat Total Weight Round Brilliant Diamond Illusion Tennis Bracelet is an Affordable Showstopper. An Unbelievable Value!


    Ready to see our diamond tennis bracelet collection in person? We invite you to visit our Clearwater, Florida, showroom to view our full selection, or explore a selection online HERE.

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    "I have visited GDS a few times since I got engaged and the customer service has been consistently great! Someone is always at the front door to greet you and show you in the right direction. The sales people I have been paired up with always seem happy and eager to please!

    Besides the customer service, who wouldn't enjoy themselves while looking at all the shiny diamonds?

    I had the pleasure to work to Alexis (the brunette) about what kind of wedding band would match my uniquely shaped engagement ring. She gave me so many options and went above and beyond by requesting a price quote from the designer who made my engagement ring for a matching wedding band. She emailed me on her days off to keep me in the loop!!

    Alexis was with another customer when my fiancé and I came back in to buy, but Veronica took care of us as if we'd been working with her all along. She made the check out experience painless and quick.

    I will always recommend GDS when a friend is getting engaged. We've already sent two happy couples their way!" — Nina M. on Yelp



    Trust in Our Lifetime Diamond Trade-In Policy

    With our unique 100% diamond trade-in policy, you may trade in your diamond at any time toward another diamond(s) of equal or greater value. Your trade in value is the original purchase price, excluding tax. The lifetime trade-in policy is valid for in-store and online purchases. Items that qualify for trade in are diamond solitaire rings, diamond solitaire pendants, and diamond solitaire earrings. Learn more about this policy HERE.

  4. Why The Obsession With Diamonds?

    14 Karat White Gold Double Oval Halo Ring Featuring a .33 Carat Oval Center Diamond and .33 Carat Total Weight Round Brilliant Accent Diamonds


    “True friends are like diamonds – bright, beautiful, valuable, and always in style.” ― Nicole Richie

    Since long before our lifetime, diamonds have played a large role in jewelry and society. We wear them, we sing about them, we propose with them, and we pass them down to future generations. There's no doubt that diamonds play a large role in jewelry, but have you ever wondered why?

    Diamonds Are Forever

    Have you ever wondered why they say, "a diamond is forever?" Or who came up with that saying? The De Beers company can take credit for that.

    After diamonds started to flow out of the African mines at a fast rate, De Beers Consolidated Mines decided to create a merger with South African mines to have a tighter control on the market.

    The company greatly flourished and the price of diamonds went up, due to the illusion of scarcity. But as time rolled on, diamonds started to lose their attraction as engagement rings. Once more, De Beers had to come up with a new marketing tool to get people interested again.

    With diamonds not selling like they wanted them to, the executives in the company decided they needed to do something. They needed a marketing strategy to get their name and diamonds out. They went to the N.W. Ayer ad agency and got them hooked on helping them convince people they wanted diamonds.

    Needless to say it worked. The Ayer copywriter Frances Gerety penned what is now the most famous slogan you can think of. A diamond is forever; clean, elegant, but best of all effective. Years later, that phrase is still heard all over the world and recognized as a true symbol of strong unbreakable love.

    With the marketing phrase hitting the mark in advertising, De Beers’ sales shot up over 50 percent right away, bringing the company right back up to the top, and making diamonds a girl’s best friend, all over again.

    To this day, people continue to go to the diamond engagement ring as the number one engagement ring out there. There’s just something about its clear beauty that draws men and women alike to it. So far, diamonds are forever.


    Diamonds Are a Girl's Best Friend

    It may be true that diamonds are a girl’s best friend, just for the simple fact that women like pretty things! It can be said that they are a woman’s best friend because many women love their diamond engagement rings, jewelry and everything pretty.

    But unlike some cheaper jewelry, diamonds are “forever” and there is no way around the fact that a woman would much rather have something that can last her a lifetime than something that may fade with time and need to be replaced.

    But where did the saying “diamonds are a girl’s best friend” come from and how true is it?

    Marilyn Monroe seemed to have all the class and beauty a girl could ever aspire to have. She certainly made it seem that way when she sang the classic song of “Diamonds Are a Girls’ Best Friend.” Written by Carol Channing in the production Gentlemen Prefer Blondes, Marilyn Monroe made a simple phrase famous for the rest of time.


    Diamond Engagement Rings

    We see them on women's hands all day— shiny stones set on a gold or platinum rings. More often than not, the beautiful center stones are diamonds. A diamond engagement ring shows your commitment to your engagement or marriage, but it also makes quite a style statement.

    But when and how did diamonds become popular as part of an engagement ring?

    The story of the first diamond engagement ring goes all the way back to Archduke Maximilian of Austria who gave his betrothed Mary a fancy and shiny engagement ring. Seeing as he was rather popular, it started as a trend amongst those of European aristocratic and noble background.

    In this day and age, although diamond rings are evidence of having either saved up money to buy one or of being well off, they used to be a very prominent sign of wealth. Those who were not wealthy were not able to afford diamond rings. When they first became popular, the diamonds used were more difficult to come across, thus costing more.

    With the discovery of African diamond mines and the following rush to sell diamonds, the price dropped and diamonds could be seen on the fingers of all income brackets in society. Soon, those who were leading the diamond import decided to put a halt on the mad rush of selling diamonds at a cheap price so that now diamond engagement rings are sold at a more reasonable price.

    The change in price and access that made diamonds easier to obtain and use in engagement rings, making what was just a pretty stone a famous trademark of a women’s engagement ring.


    Visit our diamond experts at our Clearwater, Florida, showroom, or begin your search online here.

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    "My husband and I went to the G&DS before we got engaged to look at diamonds and settings. We were immediately impressed with the friendly, professional atmosphere and the incredible selection of beautiful stones and jewelry. Cale and Debbie were extremely knowledgable and super helpful. We ended up buying all three of our rings from G&DS, and they were very accommodating making sure everything fit perfectly. Their customer service is superior and the quality and prices of their jewelry is unbeatable. Highly recommend!!!" — Kathi Y. on Yelp

  5. Shop For Men's Cobalt Wedding Bands

    Not your ordinary men's wedding band, popular cobalt wedding bands are the perfect way for men to express their individuality and style while still enjoying a durable ring.

    Men's wedding bands have changed so much in the past decade, and cobalt men's wedding bands are a great example of this evolution. Cobalt is extremely scratch resistant, corrosion-resistant and highly durable. Cobalt rings do not easily scratch, break or loose form. While not as durable as titanium or tungsten, it is much harder than platinum, gold or palladium, making cobalt an excellent choice for daily wear.

    We've pulled together a few of the latest in mens' cobalt wedding bands. Visit us in store soon to see the full collection of cobalt wedding bands as well as other men's wedding band options— you will be surprised at all the different styles available to today's groom!

    Some Popular Men's Cobalt Wedding Bands

    This unique Cobalt 10mm comfort-fit satin-finished band features high polished horizontal grooves and a high polished beveled edge
    This cool 7mm Cobalt band features a sleek blend of regular and blackened Cobalt material as well as a comfort-fit inside
    This unique Cobalt 6mm comfort-fit band features a high polished finish for a more traditional yet modern appearance
    This unique 9mm comfort-fit Cobalt band features a carbon fiber center inlay with high polished beveled round edges that is both sleek and subtle
    This aggressive looking Cobalt 7mm comfort-fit band features a hammered-finish center with high polished edges that offers both class and strength


    We invite you to visit Gold and Diamond Source at our Clearwater showroom to view our complete men's wedding band collection, or shop a selection of cobalt wedding bands online HERE.

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