A Guide to Getting the Best Diamond for You
Whether you are considering a loose diamond as the start of an engagement ring, to upgrade an existing piece of jewelry, or for another design entirely, nothing compares to the brilliace and fire of a loose diamond. By purchasing a loose diamond apart from a setting, you are able to get the best look at the stone to really see the 4 C's up close— cut, color, clarity, and carat weight. You can view inclusions that a setting might otherwise hide or distract from, allowing you to make an informed decision about the diamond you are investing in.
We are happy to offer our customers an extensive collection of diamond shapes including round brilliant, princess, oval, cushion, and radiant cuts. We carry diamonds graded by the most notorious gemological laboratories such as GIA, EGL, IGI and AGS.
The Anatomy of a Diamond
Learn about the 4 C's from the diamond experts. Our diamond education center is loaded with information from the Gemological Institute of America (GIA) so you can rest assured you are making an informed diamond purchase. Learn more HERE.
Fancy Color Diamonds
Diamonds come in every color of the rainbow. Check out our vast selection of diamonds in yellow, blue, pink, green and purple. Fancy colored diamonds are graded based on the depth of color - Fancy Light, Fancy, Fancy Intense and Fancy Vivid. Explore fancy color diamonds HERE.
Explore our Diamond Search
Get a head start on your diamond search. Explore and compare diamonds by shape, carat, color, clarity, cut, and more with this innovative diamond search tool. Find this online tool HERE.
Create Your Perfect Piece
Lifetime Diamond Trade-In Policy
With our unique 100% diamond trade-in policy, you may trade in your diamond at any time toward another diamond(s) of equal or greater value. Your trade in value is the original purchase price, excluding tax. The lifetime trade-in policy is valid for in-store and online purchases. Items that qualify for trade in are diamond solitaire rings, diamond solitaire pendants, and diamond solitaire earrings. Learn more about this policy HERE.
"This Store is the ultimate of all jewelry stores. The staff treated us with the utmost respect. Cale treated us very very kindly. I would definitely recommend coming to this place to shop for jewelry." — Diana K.
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