Everything about searching for the right diamond is exciting and sometimes overwhelming, especially if you're not familiar with how to purchase one.

Sure, you've heard about the 4 C's to consider when diamond hunting, but what does it all mean?

UNDERSTANDING THE 4 Cs

When the time has come to pick your unique diamond, here's what you need to know —

Cut, Color, Clarity, and Carat — these are the 4 C's that will determine the quality of your diamond and impact its beauty for the life of the stone.

The cut refers to the angles and proportions of the diamond; color refers to how white it is; clarity refers to how inclusion and blemish-free it is, and carat refers to how much the diamond weighs.

It's vital, with the help of an expert, that you achieve the right balance among the four components.  It will help you avoid overpaying for an element of the diamond that will simply go unnoticed.

WHICH IS MORE IMPORTANT: CUT OR COLOR?

Of the 4 C's, the most important is the 'Cut.'

Why? 

It is the most crucial aspect of the diamond quality and affects its brilliance and should be the focal point of your selection.

The cut of a diamond is graded from Ideal, Excellent, Very Good, Good, Fair, and Poor.  To ensure maximum brilliance, limit your search to ideal or excellent cut diamonds only.

The key is finding the diamond of your choice and knowing which aspects you can sacrifice, if necessary, to make that happen.

Now, this is not to say that clarity and color are not critical as well — because most definitely they are — they're just not the first thing you should consider when shopping for diamonds.

If you still have questions and would like further assistance, please contact us.  Our staff of jewelry experts is here to help you choose the perfect diamond that will bring you happiness for many years to come.