Many Online Items Are Made To Order and Not Available In Store. To Check Availability, Please Email service@goldanddiamond.com

diamond education

  1. Breaking Down The 4 C's: Color

    Whether you are considering purchasing a loose diamond as the first step of an engagement ring, to upgrade an existing piece of jewelry, or for another design entirely, nothing compares to the brilliance and fire of seeing a diamond outside a setting. By purchasing a loose diamond, you are able to get the best look at the stone to really see the 4 C's up close— cut, color, clarity, and carat weight. You can view inclusions that a setting might otherwise hide or distract from, allowing you to make an informed decision about the diamond you are investing in.

    At Gold and Diamond Source here in Clearwater, we are proud to be diamond experts. We offer our customers an extensive collection of diamond shapes including round brilliant, princess, oval, cushion, and radiant cuts, and we carry diamonds graded by the most notorious gemological laboratories such as GIA, EGL, IGI and AGS.

    What Is Diamond Color?

    Like all of the 4Cs, diamond color is an important consideration when buying a diamond. While color affects price, there are a number of factors that can help you decide which color grade is right for you.

    With the exception of some fancy colored diamonds, the most valuable diamonds are those with the least color. The color scale for transparent diamonds runs from D-F (colorless), G-J (near colorless), K-L (faint yellow), to Z (light yellow). Completely colorless diamonds are rare.

    D color diamond is the highest grade and is extremely rare—the highest color grade that money can buy.

    When diamonds are formed with traces of other minerals, rare and beautiful colors can result. These “fancy” colors range from blue to brilliant yellow to red, brown, pale green, pink, and violet. Because of their rarity, colored diamonds are highly desirable and may be quite valuable.

    Keep in mind that color is more visible in large diamonds. If you are buying a diamond under 1 carat, you might consider choosing an I, J, or K color diamond. If you have your eye on a diamond over 1 carat, look at H color-grade diamonds or higher, since any color would be more visible.

    If you have your heart set on a certain color grade and carat size that don't match the budget, consider a different shape. Certain fancy-shaped diamonds hide color better than others—and can cost significantly less than a round-cut diamond.

    When setting your diamond, also consider the precious metal color of your setting so it can best compliment the color grade of your diamond. For example, yellow gold naturally casts a warm glow and looks best with diamonds with faint color, but platinum or white gold will make a near-colorless diamond look even brighter.

     

    Fancy Color Diamonds

    Diamonds come in every color of the rainbow. Check out our vast selection of diamonds in yellow, blue, pink, green and purple. Fancy colored diamonds are graded based on the depth of color - Fancy Light, Fancy, Fancy Intense and Fancy Vivid. Explore fancy color diamonds HERE.

     

    The Anatomy of a Diamond

    Learn about the 4 C's from the diamond experts. Our diamond education center is loaded with information from the Gemological Institute of America (GIA) so you can rest assured you are making an informed diamond purchase. Learn more HERE.

     

    Lifetime Diamond Trade-In Policy

    With our unique 100% diamond trade-in policy, you may trade in your diamond at any time toward another diamond(s) of equal or greater value. Your trade in value is the original purchase price, excluding tax. The lifetime trade-in policy is valid for in-store and online purchases. Items that qualify for trade in are diamond solitaire rings, diamond solitaire pendants, and diamond solitaire earrings. Learn more about this policy HERE.

     

    Create Your Perfect Piece

    Are you ready to design your perfect piece? Explore our online Stud Builder, Pendant Builder, or Ring Builder to get started.

     

    Explore our Diamond Search

    Get a head start on your diamond search. Explore and compare diamonds by shape, carat, color, clarity, cut, and more with this innovative diamond search tool. Find this online tool HERE.

     

    Ready to see our loose diamond collection in person? We invite you to visit our Clearwater showroom to view our full selection, or explore loose diamonds online HERE.

     

    Connect with Gold & Diamond Source

    Facebook // Twitter // YouTube // Instagram // Pinterest

     

     

    "My husband and I went to the G&DS before we got engaged to look at diamonds and settings. We were immediately impressed with the friendly, professional atmosphere and the incredible selection of beautiful stones and jewelry. Cale and Debbie were extremely knowledgable and super helpful. We ended up buying all three of our rings from G&DS, and they were very accommodating making sure everything fit perfectly. Their customer service is superior and the quality and prices of their jewelry is unbeatable. Highly recommend!!!" — Kathi Y. on Yelp

     

  2. What Your Favorite (Diamond) Color Says About You

    Are you ready to add some color to your life— with diamonds?! Read on to find out what your favorite (diamond) color says about you...

    Naturally appearing in nearly every color of the rainbow, fancy color diamonds offer rich, irresistible colors to everything from statement necklaces to engagement rings and more. Colored diamonds come in every color you could imagine — yellow, blue, pink, champagne, chocolate, even black! Yellow diamonds are always popular from engagement rings to fine jewelry. Pink and champagne are feminine and subtle options, while exotic colors like chocolate and black are sure to get noticed for their unique beauty and flair! Which is your favorite— and what does it say about you? 

    What Your Favorite (Diamond) Color Says About You

    The impact of colors on psychology is an area of study that is closely linked to the impact of colors on human emotions. Colors are used effectively in everything from branding to controlling public behavior. The psychological power behind colors is fascinating. A colored gemstone has hidden meaning and also hidden influence on the psychology of the wearer and viewer alike.

    Naturally colored diamonds, also known as Fancy Diamonds, come in every color of the rainbow and they are exceptionally rare. Blue, pink, red, purple and canary yellow are some of the most sought after colors in Fancy Diamonds. Fancy Diamonds also can come in black-gray, brown and even milky white. Before you buy your Fancy Diamond, here are some interesting facts about the psychology of the color as well as the formation of the stones.

    Blue Diamonds

    The Hope Diamond is the most famous blue diamond on the planet. Pure, cool, magically rich and deep, the color blue is associated with purity and wealth. It is the color of intuition and peace. The presence of boron when the stone was forming, leads to stones that range from a light sky blue to a rich deep blue, the color of the ocean. Associated with water and the sky, blue is the color of sophistication and calm.

    Pink Diamonds

    Pink diamonds are breathtaking in their beauty and they have been known to bring astronomical prices at auction. It isn’t exactly known how pink diamonds are formed but it is thought that at some point during its formation the diamond was exposed to intense pressure causing an alteration in the crystalline structure of the stone. Psychologically, pink is associated with femininity as well as fertility. Pink is a calming color and it is associated with caring and relaxation.

    Red Diamonds

    Red diamonds are one of the rarest stones on the planet. These stones are so rare that not much is known about them or their formation. Like pink diamonds, it is thought that pressure during formation changes the crystalline structure resulting in the rich red color of the diamond. Red is the color of passion and love. Fiery, vital and volatile, red is also associated with happiness and health.

    Purple Diamonds

    Associated with royalty, purple diamonds command noble price tags. Purple is the color of fidelity, honor and courage and the wearer of a purple diamond is thought to have good luck and long life. Purple is also associated with the imagination.

    Green Diamonds

    Some of the most interesting diamonds, the color green is thought to result from the irradiation of the diamond while it was forming in the earth. The effect of the radiation causes the electrons in the crystalline structure to change slightly resulting in the color green. Psychologically, green is associated with growth and fertility, with balance,  renewal and rebirth.

    Yellow Diamonds

    Fancy yellow diamonds are created through the addition of nitrogen during the formation of the stone. Intensely yellow diamonds are the most common of the Fancy Diamonds but they are still extremely rare. Some of the best canary yellow diamonds come from mines here in this country, in Arkansas. Yellow is the color of happiness and wealth. Yellow reflects an intellectual individual. It is also associated with joy and power.

     

    Connect with Gold & Diamond Source

    Facebook // Twitter // YouTube // Instagram // Pinterest

     

     

    "I did business with Patrick Kelly and his son on a watch today. I couldn't be any more pleased with the whole experience. These guys really know their stuff and are absolute gentleman. Full of useful information and no pressure at all. A real class act all the way around. Recommended." — Neal S. on Yelp

     

  3. Understand Diamond Carats in 5 Minutes

    If you are shopping for a loose diamond or an engagement ring, there is a good chance you come across the 4 C's. The 4 C's highlight a diamond's cut, color, clarity, and carat weight.  

    At Gold & Diamond Source, we believe educated customers are happy customers. We are very proud of the education we give to our customers as we know that with knowledge comes power.

    Diamond sizes and how diamonds are measured is the most commonly discussed aspect of any diamond. Diamond carat size is on many wish lists, and it's in every headline when a celebrity gets engaged. But have you ever wondered what carat size really means?

    Read below for a breakdown on the carat weighing system used for diamonds and why the weight of every diamond is unique.

     

    Why Carats?

    Carats (ct) are a unit of mass used to weigh diamonds, gemstones, and pearls. The carat is a very old standard of measurement that extends back to at least the 16th century for measuring diamonds. The carat probably has its origins in the carob seed used in Greek and Roman times as a standard form of small measurement. Even though we think of carat as a measuring the size of the diamond this is not the case. The carat is a weight measurement so the appearance of two stones that are both 1 carat diamonds can be somewhat different.

    Today a carat is equal to 200 mg. This standard of measurement was adopted early in the 20th Century by the General Conference of Weight and Measures (Conférence générale des poids et mesures – CGPM). Interestingly, the CGPM, established in 1875, is the same organization that established the metric system and encouraged its adoption throughout the world for the standardization of all weights and measurements.

    Each carat is divisible by 100 points, each weighing 2 milligrams. Prior to the standardization and adoption of the carat system different countries used slightly different standards of measurement for diamonds and gemstones making it very difficult to compare one stone to another without placing them side by side. The adoption of the carat meant that a diamond seller in Africa and a diamond buyer in Brussels could reach an agreement concerning a particular stone much more easily.

    Not All Carats Are Created Equal

    However, the carat system has its limitations because diamonds are shaped and cut differently. A 1 carat diamond can be cut long and deep and it will look visibly smaller than a diamond that is cut shallower. The different cuts of the stones, for example cushion, round, marquise, square, emerald or pear will also weigh different amounts because the cuts are different. In other words, how the stone is cut and its shape can have a dramatic impact on the presentation of the stone.

    The size of a diamond dramatically influences its price. This is where the carat becomes a very valuable tool. Larger diamonds are rare compared to smaller diamonds so the price per carat substantially increases based on the weight of the stone. For example, a 5 ct diamond may cost $45,000 per carat while a smaller stone less than 1/2 ct may cost $2,400 per carat for a diamond that is graded the same in all the other categories.

    For further information about diamonds and to see how stones in different sizes look, please use the free interactive tools on our diamond education page. We are happy to offer our customers an extensive collection of diamond shapes including round brilliant, princess, oval, cushion, and radiant cuts. We carry diamonds graded by the most notorious gemological laboratories such as GIA, EGL, IGI and AGS.

     

    Connect with Gold & Diamond Source

    Facebook // Twitter // YouTube // Instagram // Pinterest

     

     

    "My husband and I went to the G&DS before we got engaged to look at diamonds and settings. We were immediately impressed with the friendly, professional atmosphere and the incredible selection of beautiful stones and jewelry. Cale and Debbie were extremely knowledgable and super helpful. We ended up buying all three of our rings from G&DS, and they were very accommodating making sure everything fit perfectly. Their customer service is superior and the quality and prices of their jewelry is unbeatable. Highly recommend!!!" — Kathi Y. on Yelp

  4. Why The Obsession With Diamonds?

    14 Karat White Gold Double Oval Halo Ring Featuring a .33 Carat Oval Center Diamond and .33 Carat Total Weight Round Brilliant Accent Diamonds

     

    “True friends are like diamonds – bright, beautiful, valuable, and always in style.” ― Nicole Richie

    Since long before our lifetime, diamonds have played a large role in jewelry and society. We wear them, we sing about them, we propose with them, and we pass them down to future generations. There's no doubt that diamonds play a large role in jewelry, but have you ever wondered why?

    Diamonds Are Forever

    Have you ever wondered why they say, "a diamond is forever?" Or who came up with that saying? The De Beers company can take credit for that.

    After diamonds started to flow out of the African mines at a fast rate, De Beers Consolidated Mines decided to create a merger with South African mines to have a tighter control on the market.

    The company greatly flourished and the price of diamonds went up, due to the illusion of scarcity. But as time rolled on, diamonds started to lose their attraction as engagement rings. Once more, De Beers had to come up with a new marketing tool to get people interested again.

    With diamonds not selling like they wanted them to, the executives in the company decided they needed to do something. They needed a marketing strategy to get their name and diamonds out. They went to the N.W. Ayer ad agency and got them hooked on helping them convince people they wanted diamonds.

    Needless to say it worked. The Ayer copywriter Frances Gerety penned what is now the most famous slogan you can think of. A diamond is forever; clean, elegant, but best of all effective. Years later, that phrase is still heard all over the world and recognized as a true symbol of strong unbreakable love.

    With the marketing phrase hitting the mark in advertising, De Beers’ sales shot up over 50 percent right away, bringing the company right back up to the top, and making diamonds a girl’s best friend, all over again.

    To this day, people continue to go to the diamond engagement ring as the number one engagement ring out there. There’s just something about its clear beauty that draws men and women alike to it. So far, diamonds are forever.

     

    Diamonds Are a Girl's Best Friend

    It may be true that diamonds are a girl’s best friend, just for the simple fact that women like pretty things! It can be said that they are a woman’s best friend because many women love their diamond engagement rings, jewelry and everything pretty.

    But unlike some cheaper jewelry, diamonds are “forever” and there is no way around the fact that a woman would much rather have something that can last her a lifetime than something that may fade with time and need to be replaced.

    But where did the saying “diamonds are a girl’s best friend” come from and how true is it?

    Marilyn Monroe seemed to have all the class and beauty a girl could ever aspire to have. She certainly made it seem that way when she sang the classic song of “Diamonds Are a Girls’ Best Friend.” Written by Carol Channing in the production Gentlemen Prefer Blondes, Marilyn Monroe made a simple phrase famous for the rest of time.

     

    Diamond Engagement Rings

    We see them on women's hands all day— shiny stones set on a gold or platinum rings. More often than not, the beautiful center stones are diamonds. A diamond engagement ring shows your commitment to your engagement or marriage, but it also makes quite a style statement.

    But when and how did diamonds become popular as part of an engagement ring?

    The story of the first diamond engagement ring goes all the way back to Archduke Maximilian of Austria who gave his betrothed Mary a fancy and shiny engagement ring. Seeing as he was rather popular, it started as a trend amongst those of European aristocratic and noble background.

    In this day and age, although diamond rings are evidence of having either saved up money to buy one or of being well off, they used to be a very prominent sign of wealth. Those who were not wealthy were not able to afford diamond rings. When they first became popular, the diamonds used were more difficult to come across, thus costing more.

    With the discovery of African diamond mines and the following rush to sell diamonds, the price dropped and diamonds could be seen on the fingers of all income brackets in society. Soon, those who were leading the diamond import decided to put a halt on the mad rush of selling diamonds at a cheap price so that now diamond engagement rings are sold at a more reasonable price.

    The change in price and access that made diamonds easier to obtain and use in engagement rings, making what was just a pretty stone a famous trademark of a women’s engagement ring.

     

    Visit our diamond experts at our Clearwater, Florida, showroom, or begin your search online here.

    Connect with Gold & Diamond Source

    Facebook // Twitter // YouTube // Instagram // Pinterest

     

     

    "My husband and I went to the G&DS before we got engaged to look at diamonds and settings. We were immediately impressed with the friendly, professional atmosphere and the incredible selection of beautiful stones and jewelry. Cale and Debbie were extremely knowledgable and super helpful. We ended up buying all three of our rings from G&DS, and they were very accommodating making sure everything fit perfectly. Their customer service is superior and the quality and prices of their jewelry is unbeatable. Highly recommend!!!" — Kathi Y. on Yelp

  5. What is Diamond Shape?

    This Gorgeous Solitaire Diamond Accent Ring is Beyond Exquisite!

    Diamond shape is possibly the single decision that will have the biggest impact on your engagement ring. While metal, setting, and carat size all play a role in your dream engagement ring, diamond shape is often the first thing people notice.

    The shape of a diamond can drastically alter the look of the ring, the way it catches the light, and how the stone sits on your hand. With any of the popular diamond shapes on the market, the idea behind the cut is to leave as much of the top of the stone intact as possible. This allows light to filter through and reflect the natural sparkle of the stone. Each diamond shape has different facets and cuts that help to make the diamond shine.

    The 4 C's: Cut

    When you think of the cut, you probably think of the shape of the diamond. You are partially correct. While cut does refer to shape, it also refers to the proportions of how the diamond is actually cut.

    Diamonds are cut into many different shapes, reflecting not only popular taste but the proportions and quality of the rough diamond. The most popular shapes include Round, Princess Cut, Cushion, Oval, Emerald, Heart Shape, and Marquise cuts. Many specialty shapes are also available.

    A diamond’s overall proportions, as well as the size and placement of its many reflective surfaces or facets, also play a large part in “cut.” The consistency and balance of these can greatly affect how the stone captures light and reflects it back to the eye.

    Which Diamond Shape is Right for You?

    With more than ten different possible shapes, it’s easy to get overwhelmed while shopping. Here is a quick overview of the most popular diamond shapes that you are likely to see while shopping for an engagement ring, and how to choose one.

    Round

    The round shaped diamond is by far the most popular choice for engagement rings around the world, for a few reasons. Round is a safe bet if you aren’t sure what kind of diamond your fiancée prefers, as it is universally popular and shaped to capture the most light when worn. It’s also likely to please a woman with traditional style who doesn’t like anything too unique or funky.

    Square or Cushion

    Eye catching and unique, the distinctive shape of a square cut diamond draws the eye as it stands out against the finger. A square shaped stone is best for women with long fingers, as it can make short fingers look even shorter.

    Pear

    The pear-shaped diamond is less like the fruit shape and more like a teardrop, with a rounded bottom that comes up to a pointed tip. Pear shaped diamonds saw a surge in interest in early 2018 when Ariana Grande wore a pear-shaped diamond engagement ring during her short-lived engagement to Pete Davidson. Sources said she was drawn to the ring because it reminded her of the teardrop emoji symbol.  Pear shaped diamonds are said to make short fingers appear longer and stand out thanks to the pointed shape, which refracts extra light.

    Emerald

    The emerald is a rectangular shape with multiple long facets cut along each side to encourage the light to reflect and sparkle. These are called stepped cuts, and they encourage light refraction. This cut can make the diamond attract more light than other shapes like a round or square cut. Fashionable and unique, many celebrity women love emerald cut diamonds for both modern and vintage-inspired engagement rings.

    Princess

    Like the emerald cut, a princess cut is a variation on a geographic shape. While the top of the stone is a square or rectangle, the bottom side comes down to a point. This inverted pyramid shape is due to the beveled cut, which creates multiple beautiful facets. A relatively new shape, the princess cut originated in the 1960s and quickly became the second most popular shape for engagement rings, behind the round shaped stone.

    Heart

    A heart shaped diamond can stand out in a sea of engagement rings, because you do not see as many of them as the more traditional shapes. However, your fiancée might find the cut too cute or girly, especially if she works in a professional office environment.

     

    Visit our engagement ring experts at our Clearwater, Florida, showroom, or begin your search online here.

     

    "I went in to purchase a signet ring for my husband and AJ helped me pick the perfect shape and weight of the ring that would be the foundation of a custom piece. From then on, I worked with Val to design and create a beautiful heirloom for my husband's birthday. Val is an authentic and warm person who genuinely wants you to be happy with your purchase. After lengthy discussions, she knew exactly the style I was going for with my husband's ring. She worked above and beyond what is expected contacting me continuously through email (with pictures!) before moving forward with each iteration of the ring's design. I would be remiss to not mention the jeweler who crafted the ring. It is just beautiful. My experience was definitely a 5 star experience. I highly recommend The Gold and Diamond Source and ask for Val!!" — Jessica C. on Yelp

     

    Connect with Gold & Diamond Source

    Facebook // Twitter // YouTube // Instagram // Pinterest

Items 1 to 5 of 11 total

Page