diamond education

  1. Why The Obsession With Diamonds?

    14 Karat White Gold Double Oval Halo Ring Featuring a .33 Carat Oval Center Diamond and .33 Carat Total Weight Round Brilliant Accent Diamonds

     

    “True friends are like diamonds – bright, beautiful, valuable, and always in style.” ― Nicole Richie

    Since long before our lifetime, diamonds have played a large role in jewelry and society. We wear them, we sing about them, we propose with them, and we pass them down to future generations. There's no doubt that diamonds play a large role in jewelry, but have you ever wondered why?

    Diamonds Are Forever

    Have you ever wondered why they say, "a diamond is forever?" Or who came up with that saying? The De Beers company can take credit for that.

    After diamonds started to flow out of the African mines at a fast rate, De Beers Consolidated Mines decided to create a merger with South African mines to have a tighter control on the market.

    The company greatly flourished and the price of diamonds went up, due to the illusion of scarcity. But as time rolled on, diamonds started to lose their attraction as engagement rings. Once more, De Beers had to come up with a new marketing tool to get people interested again.

    With diamonds not selling like they wanted them to, the executives in the company decided they needed to do something. They needed a marketing strategy to get their name and diamonds out. They went to the N.W. Ayer ad agency and got them hooked on helping them convince people they wanted diamonds.

    Needless to say it worked. The Ayer copywriter Frances Gerety penned what is now the most famous slogan you can think of. A diamond is forever; clean, elegant, but best of all effective. Years later, that phrase is still heard all over the world and recognized as a true symbol of strong unbreakable love.

    With the marketing phrase hitting the mark in advertising, De Beers’ sales shot up over 50 percent right away, bringing the company right back up to the top, and making diamonds a girl’s best friend, all over again.

    To this day, people continue to go to the diamond engagement ring as the number one engagement ring out there. There’s just something about its clear beauty that draws men and women alike to it. So far, diamonds are forever.

     

    Diamonds Are a Girl's Best Friend

    It may be true that diamonds are a girl’s best friend, just for the simple fact that women like pretty things! It can be said that they are a woman’s best friend because many women love their diamond engagement rings, jewelry and everything pretty.

    But unlike some cheaper jewelry, diamonds are “forever” and there is no way around the fact that a woman would much rather have something that can last her a lifetime than something that may fade with time and need to be replaced.

    But where did the saying “diamonds are a girl’s best friend” come from and how true is it?

    Marilyn Monroe seemed to have all the class and beauty a girl could ever aspire to have. She certainly made it seem that way when she sang the classic song of “Diamonds Are a Girls’ Best Friend.” Written by Carol Channing in the production Gentlemen Prefer Blondes, Marilyn Monroe made a simple phrase famous for the rest of time.

     

    Diamond Engagement Rings

    We see them on women's hands all day— shiny stones set on a gold or platinum rings. More often than not, the beautiful center stones are diamonds. A diamond engagement ring shows your commitment to your engagement or marriage, but it also makes quite a style statement.

    But when and how did diamonds become popular as part of an engagement ring?

    The story of the first diamond engagement ring goes all the way back to Archduke Maximilian of Austria who gave his betrothed Mary a fancy and shiny engagement ring. Seeing as he was rather popular, it started as a trend amongst those of European aristocratic and noble background.

    In this day and age, although diamond rings are evidence of having either saved up money to buy one or of being well off, they used to be a very prominent sign of wealth. Those who were not wealthy were not able to afford diamond rings. When they first became popular, the diamonds used were more difficult to come across, thus costing more.

    With the discovery of African diamond mines and the following rush to sell diamonds, the price dropped and diamonds could be seen on the fingers of all income brackets in society. Soon, those who were leading the diamond import decided to put a halt on the mad rush of selling diamonds at a cheap price so that now diamond engagement rings are sold at a more reasonable price.

    The change in price and access that made diamonds easier to obtain and use in engagement rings, making what was just a pretty stone a famous trademark of a women’s engagement ring.

     

    Visit our diamond experts at our Clearwater, Florida, showroom, or begin your search online here.

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    "My husband and I went to the G&DS before we got engaged to look at diamonds and settings. We were immediately impressed with the friendly, professional atmosphere and the incredible selection of beautiful stones and jewelry. Cale and Debbie were extremely knowledgable and super helpful. We ended up buying all three of our rings from G&DS, and they were very accommodating making sure everything fit perfectly. Their customer service is superior and the quality and prices of their jewelry is unbeatable. Highly recommend!!!" — Kathi Y. on Yelp

  2. What is Diamond Shape?

    This Gorgeous Solitaire Diamond Accent Ring is Beyond Exquisite!

    Diamond shape is possibly the single decision that will have the biggest impact on your engagement ring. While metal, setting, and carat size all play a role in your dream engagement ring, diamond shape is often the first thing people notice.

    The shape of a diamond can drastically alter the look of the ring, the way it catches the light, and how the stone sits on your hand. With any of the popular diamond shapes on the market, the idea behind the cut is to leave as much of the top of the stone intact as possible. This allows light to filter through and reflect the natural sparkle of the stone. Each diamond shape has different facets and cuts that help to make the diamond shine.

    The 4 C's: Cut

    When you think of the cut, you probably think of the shape of the diamond. You are partially correct. While cut does refer to shape, it also refers to the proportions of how the diamond is actually cut.

    Diamonds are cut into many different shapes, reflecting not only popular taste but the proportions and quality of the rough diamond. The most popular shapes include Round, Princess Cut, Cushion, Oval, Emerald, Heart Shape, and Marquise cuts. Many specialty shapes are also available.

    A diamond’s overall proportions, as well as the size and placement of its many reflective surfaces or facets, also play a large part in “cut.” The consistency and balance of these can greatly affect how the stone captures light and reflects it back to the eye.

    Which Diamond Shape is Right for You?

    With more than ten different possible shapes, it’s easy to get overwhelmed while shopping. Here is a quick overview of the most popular diamond shapes that you are likely to see while shopping for an engagement ring, and how to choose one.

    Round

    The round shaped diamond is by far the most popular choice for engagement rings around the world, for a few reasons. Round is a safe bet if you aren’t sure what kind of diamond your fiancée prefers, as it is universally popular and shaped to capture the most light when worn. It’s also likely to please a woman with traditional style who doesn’t like anything too unique or funky.

    Square or Cushion

    Eye catching and unique, the distinctive shape of a square cut diamond draws the eye as it stands out against the finger. A square shaped stone is best for women with long fingers, as it can make short fingers look even shorter.

    Pear

    The pear-shaped diamond is less like the fruit shape and more like a teardrop, with a rounded bottom that comes up to a pointed tip. Pear shaped diamonds saw a surge in interest in early 2018 when Ariana Grande wore a pear-shaped diamond engagement ring during her short-lived engagement to Pete Davidson. Sources said she was drawn to the ring because it reminded her of the teardrop emoji symbol.  Pear shaped diamonds are said to make short fingers appear longer and stand out thanks to the pointed shape, which refracts extra light.

    Emerald

    The emerald is a rectangular shape with multiple long facets cut along each side to encourage the light to reflect and sparkle. These are called stepped cuts, and they encourage light refraction. This cut can make the diamond attract more light than other shapes like a round or square cut. Fashionable and unique, many celebrity women love emerald cut diamonds for both modern and vintage-inspired engagement rings.

    Princess

    Like the emerald cut, a princess cut is a variation on a geographic shape. While the top of the stone is a square or rectangle, the bottom side comes down to a point. This inverted pyramid shape is due to the beveled cut, which creates multiple beautiful facets. A relatively new shape, the princess cut originated in the 1960s and quickly became the second most popular shape for engagement rings, behind the round shaped stone.

    Heart

    A heart shaped diamond can stand out in a sea of engagement rings, because you do not see as many of them as the more traditional shapes. However, your fiancée might find the cut too cute or girly, especially if she works in a professional office environment.

     

    Visit our engagement ring experts at our Clearwater, Florida, showroom, or begin your search online here.

     

    "I went in to purchase a signet ring for my husband and AJ helped me pick the perfect shape and weight of the ring that would be the foundation of a custom piece. From then on, I worked with Val to design and create a beautiful heirloom for my husband's birthday. Val is an authentic and warm person who genuinely wants you to be happy with your purchase. After lengthy discussions, she knew exactly the style I was going for with my husband's ring. She worked above and beyond what is expected contacting me continuously through email (with pictures!) before moving forward with each iteration of the ring's design. I would be remiss to not mention the jeweler who crafted the ring. It is just beautiful. My experience was definitely a 5 star experience. I highly recommend The Gold and Diamond Source and ask for Val!!" — Jessica C. on Yelp

     

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  3. How to Shop for a Loose Diamond

    Have you been wondering how to shop for a loose diamond— whether you are considering a loose diamond as the start of an engagement ring, to upgrade an existing piece of jewelry, or for another design entirely? Nothing compares to the brilliance and fire of a loose diamond. By purchasing a loose diamond apart from a setting, you are able to get the best look at the stone to really see the 4 C's up close— cut, color, clarity, and carat weight. You can view inclusions that a setting might otherwise hide or distract from, allowing you to make an informed decision about the diamond you are investing in.

    We are happy to offer our customers an extensive collection of diamond shapes including round brilliant, princess, oval, cushion, and radiant cuts. We carry diamonds graded by the most notorious gemological laboratories such as GIA, EGL, IGI and AGS.

     

    The Anatomy of a Diamond

    Learn about the 4 C's from the diamond experts. Our diamond education center is loaded with information from the Gemological Institute of America (GIA) so you can rest assured you are making an informed diamond purchase. Learn more HERE.

     

    Lifetime Diamond Trade-In Policy

    With our unique 100% diamond trade-in policy, you may trade in your diamond at any time toward another diamond(s) of equal or greater value. Your trade in value is the original purchase price, excluding tax. The lifetime trade-in policy is valid for in-store and online purchases. Items that qualify for trade in are diamond solitaire rings, diamond solitaire pendants, and diamond solitaire earrings. Learn more about this policy HERE.

     

    Fancy Color Diamonds

    Diamonds come in every color of the rainbow. Check out our vast selection of diamonds in yellow, blue, pink, green and purple. Fancy colored diamonds are graded based on the depth of color - Fancy Light, Fancy, Fancy Intense and Fancy Vivid. Explore fancy color diamonds HERE.

     

    Create Your Perfect Piece

    Are you ready to design your perfect piece? Explore our online Stud Builder, Pendant Builder, or Ring Builder to get started.

     

    Explore our Diamond Search

    Get a head start on your diamond search. Explore and compare diamonds by shape, carat, color, clarity, cut, and more with this innovative diamond search tool. Find this online tool HERE.

     

    Ready to see our loose diamond collection in person? We invite you to visit our Clearwater showroom to view our full selection, or explore loose diamonds online HERE.

    "We bought our engagement ring here and it is now the only place I'd ever go for jewelry. My fiance was with me as she wanted to pick out something unique and specific. They helped us pick out the perfect ring, ordered the correct stone (pretty quickly) and never tried to upsell me- which may not have been too hard considered my fiance was right next to me.

    Troy was our main salesman and he was an absolute pleasure to deal with, and just a down-to-earth guy. 10/10 experience." — Vincent M. on Yelp

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  4. How to Pick the Perfect Diamond Shape

    Platinum 7.46 Carat Total Weight Pear Shaped Diamond Halo

    There is a lot to decide when you shop for a diamond that your loved one is going to wear forever.

    First you must decide on a metal, a setting and a style of ring. The size of the band and design can make or break how it looks on your future wife. But the biggest decision is what shape of diamond you select for the engagement ring.

    The shape of a diamond can drastically alter the look of the ring, the way it catches the light, and how the stone sits on your fiancee’s hand. With any of the popular diamond shapes on the market, the idea behind the cut is to leave as much of the top of the stone intact as possible. This allows light to filter through and reflect the natural sparkle of the stone. Each diamond shape has different facets and cuts that help to make the diamond shine.

    With more than ten different possible shapes, it’s easy to get overwhelmed while shopping. Here is a quick overview of the different diamond shapes that you are likely to see while shopping for an engagement ring, and how to choose one.

    What Shape of Diamond is Right for Your Fiancée?

    Round

    The round shaped diamond is by far the most popular choice for engagement rings around the world, for a few reasons. Round is a safe bet if you aren’t sure what kind of diamond your fiancée prefers, as it is universally popular and shaped to capture the most light when worn. It’s also likely to please a woman with traditional style who doesn’t like anything too unique or funky.

    Square or Cushion

    Eye catching and unique, the distinctive shape of a square cut diamond draws the eye as it stands out against the finger. A square shaped stone is best for women with long fingers, as it can make short fingers look even shorter.

    Emerald

    The emerald is a rectangular shape with multiple long facets cut along each side to encourage the light to reflect and sparkle. These are called stepped cuts, and they encourage light refraction. This cut can make the diamond attract more light than other shapes like a round or square cut. Fashionable and unique, many celebrity women love emerald cut diamonds, including Amal Clooney,

    Pear

    The pear-shaped diamond is less like the fruit shape and more like a teardrop, with a rounded bottom that comes up to a pointed tip. Pear shaped diamonds saw a surge in interest in early 2018 when Ariana Grande wore a pear-shaped diamond engagement ring during her short-lived engagement to Pete Davidson. Sources said she was drawn to the ring because it reminded her of the teardrop emoji symbol.  Pear shaped diamonds are said to make short fingers appear longer and stand out thanks to the pointed shape, which refracts extra light.

    Heart

    A heart shaped diamond can stand out in a sea of engagement rings, because you do not see as many of them as the more traditional shapes. However, your fiancée might find the cut too cute or girly, especially if she works in a professional office environment.

    Princess

    Like the emerald cut, a princess cut is a variation on a geographic shape. While the top of the stone is a square or rectangle, the bottom side comes down to a point. This inverted pyramid shape is due to the beveled cut, which creates multiple beautiful facets. A relatively new shape, the princess cut originated in the 1960s and quickly became the second most popular shape for engagement rings, behind the round shaped stone.

    If you are ready to plan your perfect proposal, visit engagement rings online here or come into our Clearwater showroom to experience our full collection in person.

     

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  5. Spotlight on Marquise Shape Diamond Engagement Rings

    Marquise shape diamonds feature a classic look that maximizes carat weight with its stunning shape and cut.

    The marquise diamond cut is similar to that of a football. The unique shape is also known as the boat-shaped cut, the navette, or the eye-shaped cut. Marquise shape diamonds feature an oval shape with pointed ends. This diamond shape has been around for centuries, and it continues to be a flattering, timeless choice for today's couples. Marquise diamonds can maximize carat weight, giving you a much larger-looking diamond.

    Things to Keep in Mind When Buying a Marquise Shape Diamond

    1. Because of its long, narrow shape, marquise cuts are thought to be slenderizing and often credited for making a finger appear longer and thinner.

    2. The two points at the ends of a marquise diamond need to align perfectly with one another. The smallest imbalance or imperfection of symmetry of a marquise diamond will greatly affect the balance of your ring when it is set.

    3. The sharp ends of the marquise cut are often susceptible to chipping if not protected properly by the jewelry setting. When set in a ring, make sure your diamond's corners have protected prongs or claws to keep the corners safe.

    4. With their narrow shape, some marquise cuts produce an area of reduced color in the center of the gem— sometimes called the Bow Tie Effect.  All elongated fancy shapes have a bow tie effect, but a well-cut diamond will hide that effect with the brilliance of its facets.

     

    White Gold Marquise Halo Split Shank Ring Featuring a 1.00 Carat Marquise Diamond Accented By .50 Carat Total Weight Round Brilliant Diamonds
    Marquise Halo Ring Featuring .75 Carat Total Weight Round Brilliant Diamonds
    wo-Tone Gold Marquise Halo Ring Featuring a GIA Certified .81 Carat Marquise Yellow Diamond (O-P Color / SI1 Clarity) and .68 Carat Total Weight Round Brilliant White Diamonds
    White Gold Marquise Halo Polish Top Ring Featuring a 1.00 Carat Marquise Diamond Accented By .50 Carat Total Weight Round Brilliant Diamonds
    Rose Gold Marquise Halo Ring Featuring a 1.00 Carat Marquise Diamond and .75 Carat Total Weight Round Brilliant Diamonds

     

    Do you think a marquise diamond engagement ring might be right for you? We invite you to visit Gold and Diamond Source at our Clearwater showroom to view our complete collection, or shop a selection of marquise diamond engagement rings here.

     

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