Diamonds come in every color of the rainbow. Check out our vast selection of diamonds in yellow, blue, pink, green and purple. Fancy colored diamonds are graded based on the depth of color - Fancy Light, Fancy, Fancy Intense and Fancy Vivid.
Learn about the 4 C's from the diamond experts. Our diamond education center is loaded with information from the Gemological Institute of America (GIA) so you can rest assured you are making an informed diamond purchase.
CREATE YOUR PERFECT PIECE
A sparkling pair of amazing diamond studs are a staple of every girl's jewelry collection. The Stud Builder Allows You To Create Your Own Unique Diamond Stud Earrings In 3 Easy Steps! 1. Select your diamonds 2. Choose your mounting 3. Complete your earrings.
Let your style shine! Fashion your own diamond pendant in 3 Easy Steps! 1. Select your diamond 2. Choose your setting 3. Complete your pendant.
Create your own exclusive engagement ring. Our effortless system lets you choose your metal prefence, ring style and diamond shape.
LIFETIME DIAMOND TRADE-IN POLICY
With our unique 100% diamond trade-in policy, you may trade in your diamond at any time toward another diamond(s) of equal or greater value. Your trade in value is the original purchase price, excluding tax. The lifetime trade-in policy is valid for in-store and online purchases. Items that qualify for trade in are diamond solitaire rings, diamond solitaire pendants, and diamond solitaire earrings.
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